New Trends of Online To Offline Commerce Market with Worldwide Industry Analysis to 2026 Technology Articles | May 26 Kostas Antetokounmpo Jersey , 2016
Future Market Insights has announced the addition of the “Online To Offline Commerce Market: Global Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.
Online to offline commerce is a business model that draws potential customers from online channels to physical store. Over the years, this idea has evolved with the evolution of e-commerce industry. Currently, e-commerce companies are highly investing in acquiring clients as a part of Omni channel strategy, in order to enhance customer experience. Few of the e-commerce companies having both online presence and offline presence are leveraging two different channel as a complementary to each other. The idea behind online to offline e-commerce model is to create awareness of product and services Jalen Brunson Jersey , allow potential customers to search different offering online and then purchase the product in brick and mortar stores. The online to offline e-commerce have attained new heights in the recent past with e-commerce companies making their presence in hyper-local service category, online booking of movie and passenger tickets, and booking restaurants. Recently, market has witnessed e-commerce players slowly and gradually launching their own brick and mortar stores and vice versa. In-fact Dwight Powell Jersey , e-commerce companies which were merely a marketplace (platforms) are now establishing their delivery centers to enhance customer experience.
Online to offline Commerce Market: Drivers and Challenges
A consumer in online to offline model searches for the product online; however, purchases it through an offline channel. A local store which hesitated to sell their products online due to the discounting nature of online marketplaces, finds this model lucrative. Additionally, few products such as jewelry and electronics products are explored by customers online; however Courtney Lee Jersey , due to the dynamics of certain products and its associated price are purchased offline. “Touch and Feel” factor is driving the online to offline commerce market. Irrespective of these facts, the road ahead is not as smooth as it seems for e-commerce players, as the e-commerce industry is facing challenges on multiple fronts. E-commerce is relatively new industry as compared to brick and mortar stores owing to which the majority of online retailers lack digital marketing skills and do not have a proper governance structure to operate. This has led to certain significant challenges in the e-commerce industry especially, in the emerging economies Steve Nash Jersey , where consumers explores products on a particular online platform and eventually purchase it from a different well-established brick and mortar store.
Segmentation of Online to Offline Commerce market on the basis of sectors:
E-Tail:
E-Tail industry includes selling of goods such as mobile phones and apparels through online channels. It can be business to business or business to consumer business. E-tailers are not restricted solely to the internet based models, they have established brick & mortar stores in order to reach to customers in a more effective way.
Travel & Tourism:
Online travel & tourism industry includes online booking of bus, train, flight Jason Kidd Jersey , and hotels. In this model of e-commerce, a consumer explores all the possible option of travel & accommodation, and eventually book the entire itinerary with the most convenient and affordable options available.
Restaurant & Hyper-Local Service:
Online restaurant business allows a consumer to order food online, book a table at restaurants or hotel Seth Curry Mavericks Jersey , and avail this services through cash less payment. Hyper-local services are nothing but fulfillment of domestic needs of consumers on timely basis. Few of them includes: grocery delivery, laundry, and plumbing.
In December 2015, Alibaba group acquired South China Morning Post (SCMP) and other media assets of SCMP Group Ltd. This acquisition would combine Alibaba’s digital strength with SCMP’s editorial excellence. This deal is paving the way for 112 year old newspaper to transform into global media entity. In October 2015 Tim Hardaway Jr. Mavericks Jersey , Flipkart partnered with Spice Retail Limited (Spice Hotspot Stores), wherein Flicart’s exclusive portfolio of phones are showcased in the retail outlets. In October 2015, Wal-Mart Stores, Inc. launched Walmart Exchange which helps its suppliers to understand which of their advertisements displayed across several websites would lead to sales conversion in Walmart’s physical stores. In September 2015 Kristaps Porzingis Mavericks Jersey , Flipkart raised US$ 700 million in order to strengthen its supply chain & logistics, and to establish its own data centers.
Regional Overview
In the North America region, entire e-commerce ecosystem is well established. E-Commerce has led the way and established a surrounding ecosystem that is encouraging to include online to offline commerce. With the presence of leading e-commerce players in the U.S., North America represents potential opportunity in online-to- offline e-commerce market.
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