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The More You Give Away Free the More You Will Profit Marketing Articles | April 28, 2010
The best way to make money online is to give away your very best work.

Every fiber of the business person's being will fight it. But in order to

have great success, you need to change your mindset and embrace this.


Your goal as an e-Marketer is to make money, right? How is giving stuff away going to make you money?

Some of life's most important truths are counter-intuitive DeSean Jackson Jersey , as is the case with this essential marketing technique.

Don't break the bank

Information is a great tool you can use as a giveaway, even if you are not normally in an information-based business. Giving people advise in an area you where are expert doesn't have to cost a dime! You can write a report or eBook, or record an audio or video. Creating products like these is very inexpensive, and helps the people you give them to value your opinion and expertise. There may be other things you can think to give away Dallas Goedert Jersey , but information will usually come at the lowest cost.

Reciprocity

At its most basic level, giving your prospect something for free creates a sense in the recipient to want to reciprocate. For most people, this response happens is us automatically. If you do something nice for me, I am going to feel an urge to do something nice for you in return. You may be thinking that using this as a marketing technique is somewhat manipulative Miles Sanders Jersey , but it is not. You do nice things in your daily life because it is the right thing to do, not because expect something from others. The same can be true in e-Marketing.

Become a liked and trusted source

Your prospect may go from not knowing you at all to suddenly valuing you and your opinion.

Do you know that feeling you get when you are in a store ?just looking? and a salesperson comes over to ask whether you want any help? If you are anything like me, most of the time, you recoil and try to get the salesperson away from you.

Now think about when you need to buy something and ask a friend for advice or a recommendation. You?ll usually take your friend?s recommendation Carson Wentz Jersey , even if they aren?t an expert in the field. You can see how differently we react when sales advice come from a trusted source instead of a stranger.

Through your giveaway, your prospect's opinion of you can move from being the unknown salesperson to the trusted advisor.

Build a marketing list

Although you are giving something away, you are hoping to get something of value in return. Most often, that is a name and e-mail address. This information will be collected on a list so you can market offers to your prospects later. Use an email list management system or autoresponder to manage the process of collecting this information and doing it with the prospects' permission.

Relevancy

A list will only work for you if you have offers to promote to it which are relevant to them. To make sure you are attracting the right people to your list Brian Dawkins Jersey , make sure your giveaways are in line with the products or services you intend to offer.

A good example of how not to use your list is this... Do not send offers to your list which are not consistent with your business. If you are in dog training, you will not make many sales of weight loss products to them. This is a waste of time. Chances are your authority with y. Wholesale Jerseys Wholesale Jerseys China Wholesale Jerseys China Wholesale Sports Jerseys Wholesale Nike NCAA Jerseys Wholesale New Nike NBA Jerseys Wholesale College Hockey Jerseys Wholesale NBA Jerseys Cheap Cheap College Jerseys China Cheap NBA Sports Jerseys